SUPER ANIMAL: Shoes Of Prey

Tuesday, 17 July 2012

Shoes Of Prey

Shoes of pray, a Sydney, Australia-based start-up whose website lets women design and order customized footwear, has closed on $3 million in its first round of funding, the company is announcing today.Shoes Of Prey has been bootstrapped since its launch in 2009. This new funding, which serves as the company’s Series A round, comes from Crunch fund, longtime VC Bill Tai, and Atlassian founder (and native Ozzie) Mike cannon Brokers. The company says it will put the new money toward building out its social shopping features, broadening its retail presence, and expanding its product offerings.A bit more info on the company, for those Tech Crunch readers who use their suede New Balance sneakers as their dressy shoes because at least they’re not Adidas shower sandals (a mentality that, for the record, I don’t hate, I appreciate): Shoes Of Prey’s site lets women customize and order their own personalized pairs of shoes on a web-based 3D design platform that purportedly lets them choose from some four trillion options in size, structure, and design.