SUPER ANIMAL: Simple Footwear

Simple Footwear

Eco Pure -- a pellet mixture containing millions of tiny microbes -- is added to the plastic, rubber, and EVA mixtures used for the mid soles and outsoles of the BIO-D collection -- and to all plastic shoe hangers and shoe bags. Under conditions specific to landfills and compost bins, the microbes begin to eat away at the compounds that hold these materials together until all that's left is dirt. The process takes twenty years and works in both anaerobic and aerobic conditions, so whether shoes end up at the top or the bottom of a landfill, Eco Pure molecules still work. Because these microbes are only activated under conditions of moisture and warmth that are specific to landfills, there is no threat of shoes breaking down on the feet or in the closet outsoles and mid soles break down to dirt in a landfill environment in 20 years. Like Simple's Eco snakes, the footwear is made with sustainable materials: hemp uppers, recycled car tire bottoms, organic cotton linings, recycled plastic bottles (PET) shoe laces and foot beds.