SUPER ANIMAL: Auri Footwear

Monday, 9 July 2012

Auri Footwear

The agreement closed February 25, 2011 and resulted in Auri Footwear becoming a public company. The name of the company will be changed to “Auri, Inc.” As a result of the reverse merger, the previous owners of Auri now own and control the majority of the common stock of Wells tone Filter Sciences, replacing the current management with an Auri management team. Auri CEO and President Ori Rosenbaum will remain with the company in the same role. Auri selected a reverse merger rather than a traditional IPO in order to avoid the heavier costs and extended time frame usually associated with a traditional IPO process. We believe this company is poised for the type of growth that would simply outpace an organically funded venture of this scale,” stated Ori Rosenbaum, CEO and President of Auri. “Our products and brand positioning are spot-on and with access to the public markets,"we hope to be able to take advantage of opportunities and execute strategic growth initiatives that we’ve previously had to pass up.”